Growth Marketing Lead

About NOFire AI

• The mission. Software breaks in production, and the people who can explain why are a shrinking, overloaded group. AI makes it worse, not better: teams ship more code, faster, with less human review than ever. NOFire AI is building the Context & Control Model, the governance model that lets agents act on production safely, within policy, fully auditable.
• The founders. Spiros Economakis (CEO), previously Head of Cloud at Mattermost and at Lenses.io (acquired by Celonis), author of Argo CD in Practice. Panagiotis Moustafellos (CTO), Distinguished Engineer at Elastic for 9 years, led the Elastic Cloud team. Anastasios Nanos (Chief Scientist), researcher and creator of urunc, the CNCF sandbox project.
• Backing. $2.5M seed led by Marathon Venture Capital, with a16z's scout fund participating.

The role

This is our first marketing hire. You own demand generation, product marketing, marketing ops, the website, events, and ABM end to end, and you work directly with the founders, who run sales, on how it becomes pipeline. Nobody hands you a brief and waits for a plan: you write it, ship it, and measure what happened yourself.

Most of it is still being built, so there is real input to be had on how it is designed, not just how it runs. We are not looking for a steady hand who has done this exact job at a bigger company. We want someone hungry who thinks sideways when the obvious channel is crowded, treats AI as a force multiplier rather than a talking point, and would rather ship a rough test today than a polished one next month.

What you'll own

• Qualified meetings, your number one metric. Booked, qualified meetings with ICP engineering buyers. It is the cleanest weekly signal that a channel or a message works. Pipeline grows from here, but meetings come first.
• Demand generation across every channel. Paid (LinkedIn, Reddit, Google), content, communities, webinars, podcasts, influencer, ABM (including our own 1:1 account pages), direct mail, and outbound. You decide the mix, run it, and defend it with data.
• Product marketing and the site itself. Positioning, messaging, and the story nofire.ai tells. You own the website end to end: the pages, the CTAs, the conversion path. You work with product and engineering on every launch, decide how the market hears about it, and ship the page yourself.
• Reach and trust in the engineering community. Awareness and credibility with the exact audience we sell to: SRE, platform, and DevOps engineers who roll their eyes at 'AI-powered.' You earn trust with technical people, not just impressions.
• Events, start to finish. Plan the calendar, build the cold outreach list that fills the room, and get meetings on the founders' calendars while you're there.
• Heavy, continuous experimentation. A/B test everything that can be tested: copy, creative, landing pages, audiences, offers. Run a live backlog of experiments every week and kill what does not work fast.
• Campaign-ready creative. Landing pages, ad variants, email sequences, and one-pagers, produced fast with AI in the loop. You make the calls on what ships.
• Your own performance data. Attribution, channel economics, and experiment results for everything you run. If you cannot measure it, you are guessing, and you do not guess.

What we're looking for

• Real, provable output in demand gen, growth, or brand-building. That could be years in-house at a B2B startup, or it could be an audience, a product, or a channel you grew from zero on your own time. We care about what you have built, not the years on your title.
• A track record of owning a number, meetings or pipeline, and hitting it. You measure yourself, not just your campaigns.
• Range. You can write ad copy, launch an experiment, read the data, and either brief a designer or build the reusable AI skill that does it next time, in the same afternoon.
• AI-native by default. You already use AI to produce more and better work than headcount would suggest, and you can show us how.
• You think sideways. The obvious channel is crowded; you find the one nobody else is running yet.
• Strong writing. You can explain a technical product to a skeptical engineer without sounding like a brochure.
• Comfort with ambiguity and a bias to ship. You would rather launch a rough test today than a perfect one next month.

Bonus points

• You have run demand gen or growth for an SRE, platform, or DevOps audience before, and you know why 'AI-powered' makes them roll their eyes.
• You have built something of your own outside of work, a newsletter, a community, a small business, a following, anything with real traction.
• You can read a dashboard well enough to argue with it.

Why join NOFire AI?

• Own the execution. You decide what to run this week, not what to plan for next quarter, and you are not waiting on someone else's brief for positioning or the site either.
• A product that works. Live enterprise accounts, a real technical edge, and a market still up for grabs.
• Founders who have done this. A team that ships, and a market moving fast in our direction.
• Visible impact, fast. Every channel you launch and every experiment you run shows up in the meetings booked that week. There is nowhere for good work to hide, and nowhere for it to go unnoticed.